Marketing in uncertain times

During these unique set of circumstances and uncertainty, it can be difficult to know whether you should be continuing your usual marketing practises, halting them entirely or devising new ways to communicate and support your customers or users. 

Gen Z: If you don’t know, get to know.

Gen Z. The generation of consumers born in the mid-1990s is coming of age, and marketers need to pay close attention. Unlike earlier generations, Millennials included, Gen Zers can be difficult to engage using traditional advertising channels, including standard online display ads. To appeal to these key consumers fully, brands first need to understand them better, since they will make up 40% of all customers by 2020.

What does your content say about your brand?

The way that you portray your brand is not only conveyed through your website layout, your logo or the style of the illustrations of images on your site. Your content construction can say a whole lot about you and if the copy on your blog or information pages doesn’t align with your brand ethos or objectives, it can be confusing for potential customers.

The no-like era of Instagram

In July, photo-sharing giant, Instagram, announced that they would be testing out a feature; hiding the total number of likes and video views, on some accounts. This included trials in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.

You should be spending more time thinking about longtail keywords and less about vanity terms

Vanity keywords are keywords that are often too broad or represent an entire industry and are therefore difficult to rank for. You can push a lot of effort into trying to secure these keywords and phrases but ultimately it can derail your overarching strategy. By all means, if you have the resources, run the efforts alongside a wider strategy… go nuts. If you don’t have endless time and resource, you should consider long-tail keywords.

Why doesn’t your brand have a mobile content strategy?

Mobile optimisation is non-optional. C’mon, we’re halfway through 2019, it’s been non-optional for a while now. Essentially, if your website and presence aren’t optimised for mobile users, then you’re excluding a huge potential portion of your customer or user base.

Will AI-generated content wreck the internet?

This is not a blog about how AI is gunning for your job, but instead, how it could absolutely result in a large influx of spam content online – even more so than there is now if you can believe it. Artificial intelligence technology may have some fantastic uses but it could also give way to the mass production of fake news and spam.

How can user-generated content boost your e-commerce brand power?

User-generated content is no new development, but there are so many ways you can use this to bolster the power of your e-commerce brand.

How Gen Z is throwing off the alcohol industry

Alcohol is so deeply ingrained into human history and culture, with evidence spanning thousands of years back suggesting that even our great ancestors enjoyed a tipple. However, something is happening in the younger generations that is making alcohol brands uneasy.

Ten considerations for building customer loyalty through content

Loyalty to a brand drives business. You don’t want to be a churn and burn company. No, you want to develop loyalty amongst your customers. You want to do this because ultimately it means that customers are more likely to choose you over competitors because they feel that they get more value from your brand as a whole, often regardless of price.

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