Gen Z. The generation of consumers born in the mid-1990s is coming of age, and marketers need to pay close attention.
Influencer campaigns can and do work wonders for brands and businesses when run effectively. It’s a strategy that cannot be avoided in the digital age.
The way that you portray your brand is not only conveyed through your website layout, your logo or the style of the illustrations of images on your site. Your content construction can say a whole lot about you and if the copy on your blog or information pages doesn’t align with your brand ethos or […]
Fake metrics and fake followers could soon be stomped out by Instagram removing likes. Instead, higher quality content will become the focus.
Users actually search with long-tail keywords, so your website content, copy and video should ensure that you are catering to more complex search terms.
Creating a mobile content strategy means considering how users access and interact with your content on mobile devices, ensuring an optimal user experience.
AI-generated content – friend or foe? Will it ruin social media and wreak havoc with search engine rankings, or could it be the answer to going viral?
Your customers are your best sales people. Integrating their content into your strategy can boost your reputability and trust with new customers.
Gen Z drink less alcohol than any of their predecessors and brands want to know why this is and what they can do about it – here’s our industry insight.
If your email marketing efforts have been curtailed in recent years or you’re simply looking for a new approach, chatbots could be the answer. Although still relatively new, chatbots are a powerful way to interact directly with users, without the intervention of a real person. What are chatbots? AI-powered communication programmes, aptly named ‘chatbots’, allow […]