Influencer Marketing: Get the best out of it

Influencer campaigns can and do work wonders for brands and businesses when run effectively. It’s a strategy that cannot be avoided in the digital age.

Audio branding – so what is it?

Finding your brand sound is important to establish another layer of brand personality to your guidelines, including accents, music and environmental sound.

What can you take away from the Android rebranding?

The update and rebranding of Android was dictated by the primary goals of creating a more premium brand image and ensuring accessibility is more prominent.

Can guerilla marketing work with a small budget?

Guerilla marketing is not just for big budget brands, SMEs, startups and local businesses can also make use of these tactics to amplify brand awareness.

Food just isn’t what it used to be…

Is food confusing, baffling or just downright enraging you by how there are all these new-found dietary requirements? Let us break it down for you…

Rebalancing the scale – Determining the future of alcohol sales

Alcohol brands who want to attract the Gen Z audience need to help rebalance the scale of inequality on a local and global scale.

Getting started with micro-influencer marketing

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As you probably already know, influencer marketing is the process of working with highly influential individuals, typically on their blog or social media channels, to reach their audiences with your product or service. The overarching objective is to use the influencers powerful voice to boost the awareness and appeal of your brand. Influencer marketing is […]

Why you can’t engineer ‘going viral’

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Virality is something that every app creator wishes to achieve. After all what better way to boost your app downloads and retention than through the world being infatuated with your app as the next big thing. However, it’s important to remember that a lot of the time ‘going viral’ isn’t something that anyone can plan […]

Personality, collaboration, and understanding – the key to exceptional content

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You may have heard us mention content, once maybe twice… okay all the time, but content is super important. Without great content, brands and their agencies would be missing out on a plethora of opportunities to reach their buyers and generate high levels of engagement. Although content is all great and wonderful, it does take […]

Be less boring – how to make your company comms more captivating

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So you’ve nailed your tone of voice for your customer communications and your social media channels are thriving. Your website experiences high session durations, low bounce rates, and users really engage with your content. That’s great! But have you considered how you’re nurturing the insides of your company? After all, employees are the lifeblood of […]