The Marketing Guide to iOS 15; What You Need to Know

3.4% global share of the smartphone market (that’s 1 billion people currently using iPhones!), more than any other handset manufacturer. So this update is going to affect a lot of people.

The Pillars of Middle of Funnel Marketing: What you NEED to Know

Middle of Funnel marketing has pillars? Who knew? Well, we call them “pillars” but another term could be checkpoints. Basically, what’s important to consider when sorting your MOF marketing.

Marketing in uncertain times

During these unique set of circumstances and uncertainty, it can be difficult to know whether you should be continuing your usual marketing practises, halting them entirely or devising new ways to communicate and support your customers or users.

Do you get TikTok?

If you didn’t know, TikTok is the social sharing platform taking the world by storm. You’ve likely seen videos reposted from the platform on Instagram or heard your kids or much younger siblings talking about it.

Audio branding – so what is it?

We talk a lot about our branding identity, image and personality, but we don’t really hear (get it?!) much about brand audible guidelines. Typically missed out of the standard brand guidelines, audio (or acoustic or sonic or sound) branding goes much deeper than your tone of voice.

What can you take away from the Android rebranding?

Google recently unveiled the rebrand of Android. This includes everything from an updated wordmark, modernised colours and even a new and improved logo (known locally as Bugdroid). The overarching theme appears to be a focus on delivering a more premium and grown-up approach to the brand, alongside improving accessibility to meet the needs of a much wider customer base.

Can guerilla marketing work with a small budget?

Guerilla marketing is a strategic approach which uses unconventional and unexpected interactions to boost the awareness of a brand, product or service. This is a publicity activity which has become increasingly popular in recent times due to increased capabilities and skills. The term was popularised by Jay Conrad Levinson’s 1984 book; Guerrilla Marketing.

Food just isn’t what it used to be…

Consumption is changing and food culture is transforming. With the combination of multiple macro factors and trends which ended up sticking around, traditional approaches to food are being uprooted and tossed out the window – primarily by the younger generations.

Rebalancing the scale – Determining the future of alcohol sales

The sales of alcohol-free options such as beer and cocktails have exploded in recent times. The younger generations, particularly Gen Z but some Millennials are also following suit, are reducing or abstaining from alcohol altogether.

Getting started with micro-influencer marketing

As you probably already know, influencer marketing is the process of working with highly influential individuals, typically on their blog or social media channels, to reach their audiences with your product or service. The overarching objective is to use the influencers powerful voice to boost the awareness and appeal of your brand.

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