Marketing in uncertain times

During these unique set of circumstances and uncertainty, it can be difficult to know whether you should be continuing your usual marketing practises, halting them entirely or devising new ways to communicate and support your customers or users.  The answer is really all three –  for some brands it makes sense to continue as normal […]

Do you get TikTok?

If you didn’t know, TikTok is the social sharing platform taking the world by storm. You’ve likely seen videos reposted from the platform on |instagram or heard your kids or much younger siblings talking about it.

Influencer Marketing: Get the best out of it

Influencer campaigns can and do work wonders for brands and businesses when run effectively. It’s a strategy that cannot be avoided in the digital age.

Audio branding – so what is it?

Finding your brand sound is important to establish another layer of brand personality to your guidelines, including accents, music and environmental sound.

What can you take away from the Android rebranding?

The update and rebranding of Android was dictated by the primary goals of creating a more premium brand image and ensuring accessibility is more prominent.

Can guerilla marketing work with a small budget?

Guerilla marketing is not just for big budget brands, SMEs, startups and local businesses can also make use of these tactics to amplify brand awareness.

Food just isn’t what it used to be…

Is food confusing, baffling or just downright enraging you by how there are all these new-found dietary requirements? Let us break it down for you…

Rebalancing the scale – Determining the future of alcohol sales

Alcohol brands who want to attract the Gen Z audience need to help rebalance the scale of inequality on a local and global scale.

Getting started with micro-influencer marketing

purple geometric pattern

As you probably already know, influencer marketing is the process of working with highly influential individuals, typically on their blog or social media channels, to reach their audiences with your product or service. The overarching objective is to use the influencers powerful voice to boost the awareness and appeal of your brand. Influencer marketing is […]

Why you can’t engineer ‘going viral’

Frozen glacier mountain

Virality is something that every app creator wishes to achieve. After all what better way to boost your app downloads and retention than through the world being infatuated with your app as the next big thing. However, it’s important to remember that a lot of the time ‘going viral’ isn’t something that anyone can plan […]