How Elvie is quickly becoming ‘the Apple of women’s health’

Elvie are femtech pioneers who have created an award-winning Kegel trainer for women and the worlds first silent breast pump. Their breakthrough technology has meant that this startup has gone from strength to strength in recent years, securing over $42million worth of investment during their series B financing. Based in London, the femtech brand has created products which have already changed the lives of thousands of women worldwide.

Make landing pages great again

Landing pages are the first impression of your brand. They deliver the core call to action to that user and feature a range of copy and multimedia to successfully back-up your claims and convince the user to convert. Whether this is a purchase, download or signing up to a mailing list, your landing page needs to be convincing.

Getting to grips with creating Facebook ads

Using Facebook ads allows you to run advertisements in users news feeds, in the margins or within the app, to target users in a native location and situation. With margin ads classed at the more ‘traditional’ of the options, they are considered cost efficient but less likely to see engagement levels similar to news feed ads due to the more native nature of the latter.

Why are Facebook ads right for your business?

With more than 2.32 billion active monthly users, Facebook offers a prime platform for businesses to create bespoke ads and ensure they reach the right people at the right time. The capability to tailor your ad preferences to particular people offers you the opportunity to make your business visible to users in a place where they already hang-out online.

Paid and organic – what’s the difference and why does it matter?

For many startups and SME’s, gaining brand visibility quickly is crucial to building a consumer base. However, the cost or lack of knowledge can hold them back.