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How your branding can boost marketing capabilities

Your brand is everything. Trends are constantly shifting and evolving, which means you can risk getting left behind. Many owners tend to stick with the same brand since it feels comfortable, and they may have enjoyed reasonable success. But, nothing lasts forever. Keeping your brand fresh should always be a priority for your business. 

The link between marketing and branding

One key reason to prioritize rebranding is that it is directly linked with your marketing efforts. If you neglect the importance of a rebrand, then you are wasting your marketing budget. Your influence and ability to reach new audiences is dependent on having a relevant brand. Therefore, keeping your brand fresh means, you can make the most out of your marketing campaigns. 

Why do you need a solid brand?

Companies who do not have a solid brand that is relevant to the current day run a real risk of being left behind and simply forgotten. It can stagnate your growth, and it means you miss out on capturing new audiences. In the long-term, this can cripple your business, and you will be left to rue missed opportunities. Trends and tastes can change in a blink of an eye, and you can get swept away without even knowing what happened. Brand value is therefore critically important. 

How do you find your brand?

Deciding on your brand image does not happen instantly, it’s a process There is a specific process to follow to hone in who your target demographic is, and the best way to optimize your brand to appeal to them. This demographic can change quickly, which requires a reaction. You have to be detailed in finding out the specific habits of your target audience. Analytics should be relied upon to determine how your target demographic thinks and acts. You can then start appealing to their tastes and specific lifestyle. 

The Tupperware Example

There are many famous examples of iconic brands who have successfully evolved with the times. One example is Tupperware, who had a strong perception of being a classic brand that was stuck in the past. They conjured images of 70s nostalgia, rather than a product to be purchased in the current day.

Tupperware / Future Brand

The company understood that this perception would eventually ruin their business, and they acted swiftly. Tupperware set forward a bold new visual makeover that was both sleek and modern. This allowed them to target a fresh demographic instead of being left in the past. Their new strategy focused on including real people with products, and a far cleaner design. This produced fantastic results and highlighted the value of rebranding as a way of keeping up with trends. 

Brand image and your business

Brand image is a key component of how your business is perceived. In the current era, where everyone is fighting for consumers attention, you only get one chance to wow your target demographic. If your brand isn’t right, then eventually your sales will suffer, and you will get left behind. By constantly remaining fresh and evolving with the times, you can put position your business in the best possible place to reap the maximum rewards from marketing campaigns and to remain a step ahead of the competition. 


Also published on Medium.

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