Social media has taken over the world! Good news for us? It’s a great marketing platform. But, if you weren’t brought up on the likes of Instagram, TikTok and Twitter it can be tricky knowing where to start.
Let’s focus on Instagram, shall we? With 1 billion active users (yep, you heard correctly…1 billion!), this is a marketing opportunity that cannot be overlooked.
Don’t have an account? It’s time to make one! Then follow these handy, achievable tips on how to get the most out of marketing on Instagram.
First Step: Business Account
The first thing you need to do is change your account to a business account. This is handy for insights, ads, shopping; basically all the essentials for businesses on Instagram. You can also add in contact information and a call-to-action button on your profile, which will encourage users to find you outside of your Instagram profile.
Who are you?
Like the rest of your brand, the key is consistency. Choose an aesthetic and design and keep your posts in line. This will make you appear more professional and will enhance your branding strategy overall.
Hashtags for the Win
These are the road maps to Instagram. Hashtags are a great navigation system to sort through millions of posts. Keep them relevant and don’t include too many.
There is no hard and fast rule but 11 hashtags is usually the right amount and posts that use hashtags see, on average, 12.6% more engagement
Check out what’s trending at the moment to stay on top of the Instagram game.
Update your Story
Stories are a great way to add snippets and updates to keep your followers engaged. Not all Instagram users look at their feed so add to your story so you don’t get lost in the scroll.
Remember to add your stories to your highlights to keep building your profile and brand.
On your posts, always remember to add your location. This is a great way for users to filter results and find local businesses.
It also engages users if you are near them or if it’s somewhere that they are interested in.
If you are based at a specific location, for example, a shop, cafe or restaurant, it makes it much easier for people to find you! You may even get business from tourists looking for cool things in the area on Instagram.
Get on the Giveaways
If done effectively, giveaways are an amazing way to increase your audience. They encourage people to share and like your posts outside of your followers. Get your giveaways going now and check out how many new followers you get. But be careful you don’t run too many giveaways as you may end up with a ton of followers only interested in freebies and not your brand!
Instagram is waiting for you
Now that you are armed with the tools to be an Instagram boss, it’s your turn. The key thing to remember is to update your Instagram regularly and you will have a following in no time!
Still feeling stuck? Don’t worry, we have social media experts who can help you out. Don’t hesitate to get in touch to see how we can help your business.