How can fake news wreck your brand?

You might have seen the phrase online and spurting out of a certain Presidents mouth once or twice over the past few years. Yes, we’re talking about ‘fake news’. The term applied to ‘news’ which is junk or pseudo-news. 

How to evolve your brand guidelines

Most brands have brand guidelines. But, not all brands have good brand guidelines.

Gen Z want better from your brand

The world is rapidly changing. In between heightened awareness of financial disparity and increased efforts to tackle prejudices, there’s also the matter of climate change causing severe environmental damage. It’s no wonder that Gen Z is stepping up to the plate.

Harnessing the power of brand image

Brand image is how your audience perceives your company. Although you can influence this through various activities and positioning, you cannot control this. Ultimately, brand image is a customer’s feelings towards your brand.

How can user-generated content boost your e-commerce brand power?

User-generated content is no new development, but there are so many ways you can use this to bolster the power of your e-commerce brand.

Why is it important for brands to have a point of view?

It might seem paramount to any brand, new or old, to get as many people on board and buying from you as possible. But ultimately, that approach isn’t necessarily sustainable.

How Elvie is quickly becoming ‘the Apple of women’s health’

Elvie are femtech pioneers who have created an award-winning Kegel trainer for women and the worlds first silent breast pump. Their breakthrough technology has meant that this startup has gone from strength to strength in recent years, securing over $42million worth of investment during their series B financing. Based in London, the femtech brand has created products which have already changed the lives of thousands of women worldwide.

What makes a great brand?

Great brands are not always the biggest or successful or even the most profitable. A great brand is often a combination of several elements, including; how it makes consumers feel, it’s values, mission and vision, trust associated with it, what it inspires in people, how aligned it is with society, how it communicates with the world, it’s position in the market in comparison to competitors, uniqueness and consistency.

What’s in a name?

You might have noticed something a little different about us. No, we didn’t change our hair, but we did have a little rebrand. We thought this was a great opportunity to offer an insight into the best way to choose your brands name and what kind of research and thought process should go into a rebrand or initial brand development.

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