What it takes to go VIRAL on TikTok in 2023

2022 was a great year for TikTok. On average users spent more than 1.5 hours per day using the app! In Q2 of 2022, TikTok surpassed 1 billion monthly active users and overall has had 3.5 billion installations! It’s no doubt that we’ll see these numbers expand throughout 2023. With that said, TikTok is expected […]

TikTok trends to GO VIRAL in November

Did you know that the average person spends 90+ Minutes on TikTok? Yep… that’s the length of a movie! TikTok recently shared these stats and many other key insights as to how the average UK user scrolls through the app. Data suggests TikTok will surpass 1.8 billion active users (they reached 1 billion active users […]

TOP TikTok trends to go viral in August 2022!

Growing on TikTok is easier than ever! with more and more people going viral everyday the capabilities are endless. But in order to go viral on TikTok in 2022 you need to commit to the game. Look at it like marriage, you gotta commit everyday. However I do understand that some of you (as much […]

TOP TikTok trends for June 2022 and the death of Instagram

Trends come and go in a heartbeat, if you don’t hop on the bandwagon the moment these trends occur, you may miss your chance at making a viral TikTok. Here at Favoured we find these TikTok trends before the curve, below are a list of explained trends taking place on the game changing, viral, global […]

Do you get TikTok?

If you didn’t know, TikTok is the social sharing platform taking the world by storm. You’ve likely seen videos reposted from the platform on Instagram or heard your kids or much younger siblings talking about it.

The no-like era of Instagram

In July, photo-sharing giant, Instagram, announced that they would be testing out a feature; hiding the total number of likes and video views, on some accounts. This included trials in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.

Why brands need to get clued up on gender

Unless you’ve been living under a rock, you’ll know that gender equality, diversity, evolving traditional gender expectations and gender as a whole, is an exceptionally hot issue.

How to evolve your brand guidelines

Most brands have brand guidelines. But, not all brands have good brand guidelines.

How can user-generated content boost your e-commerce brand power?

User-generated content is no new development, but there are so many ways you can use this to bolster the power of your e-commerce brand.

What is dark social?

Dark social traffic comes from private social channels. This can be emails or messenger apps containing links that don’t contain any kind of identification. For example, if a link to a product page on your site is shared in a group WhatsApp message, you won’t know that this is how the traffic has reached your site, it will be listed as direct.