TOP TikTok trends for June 2022 and the death of Instagram

Trends come and go in a heartbeat, if you don’t hop on the bandwagon the moment these trends occur, you may miss your chance at making a viral TikTok. Here at Favoured we find these TikTok trends before the curve, below are a list of explained trends taking place on the game changing, viral, global […]

Gen Z: If you don’t know, get to know.

Gen Z. The generation of consumers born in the mid-1990s is coming of age, and marketers need to pay close attention. Unlike earlier generations, Millennials included, Gen Zers can be difficult to engage using traditional advertising channels, including standard online display ads. To appeal to these key consumers fully, brands first need to understand them better, since they will make up 40% of all customers by 2020.

Food just isn’t what it used to be…

Consumption is changing and food culture is transforming. With the combination of multiple macro factors and trends which ended up sticking around, traditional approaches to food are being uprooted and tossed out the window – primarily by the younger generations.

Rebalancing the scale – Determining the future of alcohol sales

The sales of alcohol-free options such as beer and cocktails have exploded in recent times. The younger generations, particularly Gen Z but some Millennials are also following suit, are reducing or abstaining from alcohol altogether.

Is the James Bond curse a marketing ploy?

With so many reports of directors and actors leaving the new film, scripts being completely reworked, injuries and explosions, could Bond 25 really be cursed or is the production company simply seizing their opportunity for some free marketing?

Why brands need to get clued up on gender

Unless you’ve been living under a rock, you’ll know that gender equality, diversity, evolving traditional gender expectations and gender as a whole, is an exceptionally hot issue.

Gen Z want better from your brand

The world is rapidly changing. In between heightened awareness of financial disparity and increased efforts to tackle prejudices, there’s also the matter of climate change causing severe environmental damage. It’s no wonder that Gen Z is stepping up to the plate.

Can your brand survive the wellness cultural shift?

Many of us thought it was a phase, but it turns out that the wellness way of living is so deeply ingrained in the younger generations, in particular, that it is now a significant and important part of the culture.

How Gen Z is throwing off the alcohol industry

Alcohol is so deeply ingrained into human history and culture, with evidence spanning thousands of years back suggesting that even our great ancestors enjoyed a tipple. However, something is happening in the younger generations that is making alcohol brands uneasy.