November 2025 Social Media Trend Forecast

The annual Mariah Carey “defrosting” meme signals November’s kickoff on social media, as the holiday season awakens right after Halloween Pop Culture & Meme Forecast Holiday Memes & Nostalgia: November opens with seasonal humour. On November 1, the internet traditionally “defrosts” Mariah Carey – a meme of the diva thawing from ice as All I […]

Trend Report Breakdown for October 2025.

Over the last few years, content has gone from a steady drip to a firehose. Trends now burn bright and fade fast — sometimes within days. If your brand is not in the mix during that first week of circulation, you’re already behind. Back in the early days — before “fast-trends” and Vine — the […]

Trends to leverage in September 2025

Brands today must be willing to take creative risks on social media to stay culturally relevant. Social platforms (especially TikTok) are where culture is now born and trends take off – in fact, 90% of consumers use social media to keep up with trends and cultural movements, far more than any other medium. Riding the wave […]

September Trend Report 2024

As we approach September 2024, TikTok continues to evolve as a powerhouse in social media, with trends that not only entertain but also deeply engage its user base. Here’s a look at what’s trending and why brands should integrate these trends into their content strategies: Trend Dynamics: The platform’s trends are more about authenticity […]

TikTok Trend Report – June 2024

As we move into June 2024, let’s highlight the several key trends that brands should leverage to maximise their impact on the platform this month. Embrace Creative Bravery In 2024, the TikTok community values content that exhibits curiosity, imagination, vulnerability, and courage. Brands that take strategic risks and showcase their unique quirks will not only […]

Behind the Trend: How Behind-the-Scenes Content is Revolutionising Social Media Marketing

In the good old days, 7-second dance videos were all it took to build an audience on TikTok – unfortunately, those days are long gone. From small businesses to influential creators, everyone’s looking for ways to foster a deeper connection with their audience, which is exactly why we’re seeing the rise of ‘Behind-the-scenes’ content. […]

Understanding metrics to help boost growth on TikTok

Hard truth: no one can make you “go viral,” and if anyone says they can, they are likely lying to you. Examples of successful viral videos from businesses don’t follow any type of serious branding because TikTok unintentionally forces them to be authentic in their tone of voice. Brands that have been successful on TikTok […]

How to go viral on TikTok in 2024

TikTok has transcended beyond being just another social media platform. It has become a cultural phenomenon and a pivotal tool in shaping public opinion, influencing trends, and even impacting political landscapes. TikTok even went to court (and won). As we explore the platform’s evolution from a simple video-sharing app to a global powerhouse in entertainment, […]

HOW TO MAKE TRENDING CONTENT FOR TIKTOK

TikTok has become a dominant force in social media, with over a billion active users worldwide. Despite constant backlash and a hearing in Congress to ultimately ban TikTok in the US, TikTok has changed the way people consume and engage with social media. To create content that resonates with TikTok users and stands out in […]

How to go TikTok viral in March 2023

March means only one thing. Spring! and what better way to spread the joy than through making a TikTok? TikTok’s ever-growing popularity has made it one of the most influential social media platforms, and it’s crucial to leverage its potential during throughout the course of the year! “TikTok makes me fall in love with strangers […]