1. The “AI Attribution Backlash”
- Marketers are openly debating the reliability of AI-generated analytics and attribution models. There’s a wave of posts and threads about AI hallucinations in reporting, and people are sharing screenshots of wild, obviously-wrong campaign results.
- Some are calling for a return to “manual spot-checking” and sharing frameworks for blending human intuition with AI data.
2. LinkedIn’s Algorithm “Transparency Push”
- LinkedIn just rolled out a new “Why Am I Seeing This?” feature for posts, similar to what Facebook did years ago. Marketers are dissecting what this means for organic reach, and there’s a surge in carousels and videos testing what content types the new algorithm now prefers.
- There’s a meta trend of marketers posting “experiment logs” showing real-time engagement shifts after the update.
3. “Deinfluencing” Goes Mainstream in B2B
- The “deinfluencing” trend (calling out overhyped tools, tactics, or gurus) has hit B2B marketing hard. LinkedIn and X are full of threads where marketers share what they’re not recommending anymore, with honest breakdowns of failed experiments or overblown trends.
- This is sparking a lot of “real talk” content and vulnerability, which is getting massive engagement.
4. Consent-First Content Collection
- With new privacy regulations rolling out in the EU and parts of the US this summer, marketers are sharing how they’re getting explicit content and data permissions—think “double opt-in for UGC” and “consent receipts.”
- There are live debates about the ethics and logistics of using customer content, with some brands even letting users set terms for how their UGC is used.
5. Micro-Communities & Private Social
- People are talking about the shift from public feeds to private groups, DMs, and micro-communities (think: Slack channels, Discord servers, LinkedIn Groups).
- Marketers are discussing tactics for seeding content and sparking engagement inside these closed spaces, and how to measure success when reach is no longer public.
