Gen Z: If you don’t know, get to know.

Gen Z. The generation of consumers born in the mid-1990s is coming of age, and marketers need to pay close attention.

Influencer Marketing: Get the best out of it

Influencer campaigns can and do work wonders for brands and businesses when run effectively. It’s a strategy that cannot be avoided in the digital age.

How can brands boost the popularity of women’s football?

The 2019 Women’s World Cup yielded a record-breaking number of viewers. So how can brands help raise the voices of the inspirational athletes?

Getting started with micro-influencer marketing

purple geometric pattern

As you probably already know, influencer marketing is the process of working with highly influential individuals, typically on their blog or social media channels, to reach their audiences with your product or service. The overarching objective is to use the influencers powerful voice to boost the awareness and appeal of your brand. Influencer marketing is […]