Gen Z. The generation of consumers born in the mid-1990s is coming of age, and marketers need to pay close attention. Unlike earlier generations, Millennials included, Gen Zers can be difficult to engage using traditional advertising channels, including standard online display ads. To appeal to these key consumers fully, brands first need to understand them better, since they will make up 40% of all customers by 2020.
A record number of viewers tuned in to watch the BBC coverage of the Women’s World Cup, amounting to 28.1m viewers. This amounts to just under half of the UK population (47%), with 11.7m people tuning in for England’s semi-final loss achieving the highest live TV audience of 2019 so far.
As you probably already know, influencer marketing is the process of working with highly influential individuals, typically on their blog or social media channels, to reach their audiences with your product or service. The overarching objective is to use the influencers powerful voice to boost the awareness and appeal of your brand.