Has Apple Destroyed Email Marketing? The Favoured Guide to The iOS 15 Impact on Marketing

The news of iOS 15 in September 2021 struck fear into the hearts of many in marketing (dun dun dunnnnn). A year after iOS 15’s introduction, how many of those changes have we actually come to see?

Marketing in uncertain times

During these unique set of circumstances and uncertainty, it can be difficult to know whether you should be continuing your usual marketing practises, halting them entirely or devising new ways to communicate and support your customers or users.

Email marketing in a post-GDPR world

Remember last year when we all simultaneously lost our minds over GDPR? Well, we think it’s about time that we looked back to see how this has affected email marketing over the last (almost) year.