How to evolve your brand guidelines

Most brands have brand guidelines. But, not all brands have good brand guidelines.

How can user-generated content boost your e-commerce brand power?

User-generated content is no new development, but there are so many ways you can use this to bolster the power of your e-commerce brand.

What is dark social?

Dark social traffic comes from private social channels. This can be emails or messenger apps containing links that don’t contain any kind of identification. For example, if a link to a product page on your site is shared in a group WhatsApp message, you won’t know that this is how the traffic has reached your site, it will be listed as direct.

Money for Millennials – how is fintech evolving to meet the needs of this generation

Take a look on any social media or general interest site and you’ll find posts written by millennials complaining about the lack of education on how to manage finances, how to understand why and what insurance you need and how to apply for mortgages. It’s something that we’re never officially educated about, but it’s a pretty essential staple of life.

Core marketing tools and why your SME should definitely use them

When considering how to boost the visibility of your SME, you’ll likely think about how digital marketing and social media can help you reach new and existing customers.

The SME guide to social media channels

There are tonnes of social media platforms available for you to use, with the key players being Twitter, Snapchat, Facebook, Instagram, and LinkedIn. There are plenty of other less-well-known platforms, but we’re going to focus on how to use the core five to boost the visibility of your SME online.

Getting to grips with creating Facebook ads

Using Facebook ads allows you to run advertisements in users news feeds, in the margins or within the app, to target users in a native location and situation. With margin ads classed at the more ‘traditional’ of the options, they are considered cost efficient but less likely to see engagement levels similar to news feed ads due to the more native nature of the latter.

Why your copywriting efforts still matter in 2019

With the rise in popularity of video, you might find yourself thinking that copywriting may eventually become obsolete. However, in 2019, that’s definitely not the case, with copy forming the basis of excellent user experience, search engine optimisation and voice search, you can’t afford to drop the ball now when it comes to creating bespoke copy.

Are you using LinkedIn? Here’s how and why you should be in 2019

Do you use LinkedIn? If the answer is no then you’re in for a treat, and even if you do, maybe we can help you utilise it a little better for your own benefit, as a brand or an individual.

How has RuPaul’s Drag Race succeeded in social media world domination

If someone would have told me ten years ago that RuPaul’s Drag Race was set to take over social media, I probably would have questioned it. Although the show is sensational and we are living for the mainstream exposure of drag culture to the wider world, who would have thought that it would become one of the biggest shows on television?

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