1. Real-Time AI + Visual Search Accelerates
Google’s Search Live and AI Mode features now allow real-time video input and contextual visual search using mobile device cameras. Brands should think strategically about product presentation and packaging to deliver value and improve discoverability in live and visual search contexts.
2. AI Video Translation and Multilingual Advertising Testing
Meta is experimenting with AI-powered English-to-Spanish voiceover translations for video ads, offering greater scalability and localisation for reaching diverse audiences without needing multiple content productions.
3. Instagram Tests Picture-in-Picture (PiP) Viewing for ReelsInstagram is exploring Picture-in-Picture functionality for Reels, allowing users to watch videos while multitasking. This could increase video watch time and deepen engagement, akin to YouTube’s PiP experience
4. Google Rolls Out Stricter Ad Protections for Minors
Google’s machine learning now automatically estimates user age and applies ad protections for those under 18, including disabling ad personalisation and blocking sensitive ad categories. Marketers targeting younger audiences—such as in entertainment, fashion, and education—should monitor how these changes affect reach and campaign performance.
