1. Meta Rolls Out Longer Post Options on Threads
Meta is launching a new tool that allows users to attach up to 10,000 characters of blog-style content to Threads posts, significantly expanding the previous 500-character limit. This enables brands and creators to build richer stories and engage audiences in greater depth on the platform.
2. LinkedIn Expands Verification and Premium Company Features
LinkedIn introduced verification for millions of businesses and key job titles, adding premium company page subscriptions and recruiter verification. These updates aim to increase platform trustworthiness and help businesses and professionals stand out more clearly in a competitive environment.
3. Instagram for iPad Launches Globally
Instagram launched a dedicated iPad app globally, designed for iPadOS 15.1 and later. The revamped tablet experience improves usability and engagement for users accessing the platform on larger screens, with a mobile-first design soon coming to Android tablets as well.
4. Google Raised Ad Prices Quietly, Court Orders More Transparency
Federal court documents revealed Google incrementally raised ad prices via internal “pricing knobs” undetectable to advertisers. A court order now demands greater transparency, highlighting potential concerns about pricing strategies within Google Ads platforms.
5. Marketing Trends: Nostalgia, AI Visuals and Social Commerce
September marketing trends show a surge in self-aware nostalgia campaigns, incorporating wit and authenticity with brands like Crocs and Duolingo leading the way. AI-powered image generation (Google’s Gemini 2.5 Flash Image) is gaining traction, providing brands a faster, scalable way to create consistent, high-quality visual content. Affiliate marketing continues to lead social commerce, with creator-driven video content playing a central role.
