1. Threads Expands Re-share With Attribution
- Meta’s Threads is testing a feature allowing users to re-share media while automatically crediting original creators. This aims to reduce content theft, shore up creator trust, and encourage responsible sharing, reflecting the broader industry push towards ethical content re-usage.
2. Meta Opens Instagram Impact Studies to Researchers
- Meta is now permitting new independent academic studies into Instagram’s effects on teenage mental health. The move opens up data and platform access, driven by ongoing scrutiny around teen wellbeing and transparency demands.
3. Community Notes Expansion on X
- X (formerly Twitter) now lets users request a Community Note on questionable posts, which could combat misinformation. This is a notable leap in crowd-driven moderation and digital platform accountability, and marketers should be prepared for content to be flagged and annotated by the community.
4. Google Search Adds Visual and Functional Tweaks
- Google Search is trialing features such as highlighted snippets, “Back to AI Overview” buttons, and rebranding short video carousels as “Quick Takes,” all of which could affect how brand content is surfaced and clicked in search results.
5. WhatsApp Hits 100M US Users
- WhatsApp reached 100 million users in the US—a major milestone signaling its growing importance not just for customer messaging, but for business communication and campaign engagement.
