Google is always working to make search results more personalised, more useful, more relevant and of better quality. Search is only becoming smarter and although it may seem to be heaping on more and more rules and ‘ranking factors’, it actually now offers brands even more capacity to be found for the right search terms.
Although Google voice search has been around for over seven years, it’s only very recently that users have really embraced it. Voice assistants have a lot to do with this development, as technology including Google Home and Amazon’s Alexa have quickly solidified their place in the home and office.
With the rise in popularity of video, you might find yourself thinking that copywriting may eventually become obsolete. However, in 2019, that’s definitely not the case, with copy forming the basis of excellent user experience, search engine optimisation and voice search, you can’t afford to drop the ball now when it comes to creating bespoke copy.