Search developments and how they can help your brand

Google is always working to make search results more personalised, more useful, more relevant and of better quality. Search is only becoming smarter and although it may seem to be heaping on more and more rules and ‘ranking factors’, it actually now offers brands even more capacity to be found for the right search terms.

Why your copywriting efforts still matter in 2019

With the rise in popularity of video, you might find yourself thinking that copywriting may eventually become obsolete. However, in 2019, that’s definitely not the case, with copy forming the basis of excellent user experience, search engine optimisation and voice search, you can’t afford to drop the ball now when it comes to creating bespoke copy.

SEO for e-commerce websites – what you need to know to get started

When you operate a business online, traffic numbers should always be front of mind. What e-commerce SEO boils down to, is the potential to gain high-quality traffic, with a higher likelihood of converting, at consistent and growing levels, without having to pay for advertising space. For the majority of business owners, this sounds like a goldmine.

How a website can make or break your brand and customer loyalty

It should be a given in 2019 that your brand has a web presence. Regardless of your industry or the field of expertise, a website, in its simplest form, can help your current and potential customers find your business.

Design and search? Building better user journeys through creative and technical

It may seem that search optimisation is all technical and no creative, but that’s not exactly true. User experience is a big part of being successful within the search results and with that design and navigation play a significant role.

Paid and organic – what’s the difference and why does it matter?

For many startups and SME’s, gaining brand visibility quickly is crucial to building a consumer base. However, the cost or lack of knowledge can hold them back.

Do you know how SEO can improve brand visibility?

Whether you’re familiar with SEO or it’s a bit of an alien subject to you, brand visibility should be one of your core objectives, whether you’re a startup, fresh in your niche or a well-estblished brand.

SEO & Content Marketing – what you really need to know to get started

A successful content strategy can support in driving growth in previously untapped areas, with the possibility of reaching a broader range of potential customers. However, in order to utilise this capability, you need to understand how search engine optimisation and content marketing are intrinsically linked to one another.