Trends to leverage in September 2025

Brands today must be willing to take creative risks on social media to stay culturally relevant. Social platforms (especially TikTok) are where culture is now born and trends take off – in fact, 90% of consumers use social media to keep up with trends and cultural movements, far more than any other medium. Riding the wave […]

HOW TO MAKE TRENDING CONTENT FOR TIKTOK

TikTok has become a dominant force in social media, with over a billion active users worldwide. Despite constant backlash and a hearing in Congress to ultimately ban TikTok in the US, TikTok has changed the way people consume and engage with social media. To create content that resonates with TikTok users and stands out in […]