Core marketing tools and why your SME should definitely use them

When considering how to boost the visibility of your SME, you’ll likely think about how digital marketing and social media can help you reach new and existing customers.

The SME guide to social media channels

There are tonnes of social media platforms available for you to use, with the key players being Twitter, Snapchat, Facebook, Instagram, and LinkedIn. There are plenty of other less-well-known platforms, but we’re going to focus on how to use the core five to boost the visibility of your SME online.

Getting to grips with creating Facebook ads

Using Facebook ads allows you to run advertisements in users news feeds, in the margins or within the app, to target users in a native location and situation. With margin ads classed at the more ‘traditional’ of the options, they are considered cost efficient but less likely to see engagement levels similar to news feed ads due to the more native nature of the latter.

Why your copywriting efforts still matter in 2019

With the rise in popularity of video, you might find yourself thinking that copywriting may eventually become obsolete. However, in 2019, that’s definitely not the case, with copy forming the basis of excellent user experience, search engine optimisation and voice search, you can’t afford to drop the ball now when it comes to creating bespoke copy.

Are you using LinkedIn? Here’s how and why you should be in 2019

Do you use LinkedIn? If the answer is no then you’re in for a treat, and even if you do, maybe we can help you utilise it a little better for your own benefit, as a brand or an individual.

How has RuPaul’s Drag Race succeeded in social media world domination

If someone would have told me ten years ago that RuPaul’s Drag Race was set to take over social media, I probably would have questioned it. Although the show is sensational and we are living for the mainstream exposure of drag culture to the wider world, who would have thought that it would become one of the biggest shows on television?

How has Netflix made itself indispensable?

The recent news that Netflix was cancelling pretty much all of the Marvel properties on the streaming service may seem like a huge hit to the platform, however, the brand is still ploughing ahead with as much gusto and ambition as ever. The recent launch of the highly acclaimed Umbrella Academy has proven that Disney perhaps needed Netflix more than Netflix needed Disney after all.

Stop being another face in the crowd – How to use social media to build brand presence

Big brands make it looks so easy, don’t they? Seamlessly conversing with their followers and posting out useful or entertaining information every day, it can feel a bit of an uphill struggle to compete with the big brands on social media. But don’t give up quite yet, there are still so many ways to build your brand presence using social media channels to make a serious impact on awareness.