The no-like era of Instagram

the no like era of instagram 5ee33c24b0467

In July, photo-sharing giant, Instagram, announced that they would be testing out a feature; hiding the total number of likes and video views, on some accounts. This included trials in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.

How can user-generated content boost your e-commerce brand power?

how can user generated content boost your e commerce brand power 5ee33caa74cce

User-generated content is no new development, but there are so many ways you can use this to bolster the power of your e-commerce brand.

Getting started with micro-influencer marketing

getting started with micro influencer marketing 5ee33cebf09f1

As you probably already know, influencer marketing is the process of working with highly influential individuals, typically on their blog or social media channels, to reach their audiences with your product or service. The overarching objective is to use the influencers powerful voice to boost the awareness and appeal of your brand.

The SME guide to social media channels

the sme guide to social media channels 5ee33d6416870

There are tonnes of social media platforms available for you to use, with the key players being Twitter, Snapchat, Facebook, Instagram, and LinkedIn. There are plenty of other less-well-known platforms, but we’re going to focus on how to use the core five to boost the visibility of your SME online.

How has RuPaul’s Drag Race succeeded in social media world domination

how has rupauls drag race succeeded in social media world domination 5ee33dd8ed206

If someone would have told me ten years ago that RuPaul’s Drag Race was set to take over social media, I probably would have questioned it. Although the show is sensational and we are living for the mainstream exposure of drag culture to the wider world, who would have thought that it would become one of the biggest shows on television?

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