In July, photo-sharing giant, Instagram, announced that they would be testing out a feature; hiding the total number of likes and video views, on some accounts. This included trials in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.
User-generated content is no new development, but there are so many ways you can use this to bolster the power of your e-commerce brand.
As you probably already know, influencer marketing is the process of working with highly influential individuals, typically on their blog or social media channels, to reach their audiences with your product or service. The overarching objective is to use the influencers powerful voice to boost the awareness and appeal of your brand.
There are tonnes of social media platforms available for you to use, with the key players being Twitter, Snapchat, Facebook, Instagram, and LinkedIn. There are plenty of other less-well-known platforms, but we’re going to focus on how to use the core five to boost the visibility of your SME online.
If someone would have told me ten years ago that RuPaul’s Drag Race was set to take over social media, I probably would have questioned it. Although the show is sensational and we are living for the mainstream exposure of drag culture to the wider world, who would have thought that it would become one of the biggest shows on television?