Why you can’t engineer ‘going viral’

Virality is something that every app creator wishes to achieve. After all what better way to boost your app downloads and retention than through the world being infatuated with your app as the next big thing.

How has RuPaul’s Drag Race succeeded in social media world domination

If someone would have told me ten years ago that RuPaul’s Drag Race was set to take over social media, I probably would have questioned it. Although the show is sensational and we are living for the mainstream exposure of drag culture to the wider world, who would have thought that it would become one of the biggest shows on television?