Why your copywriting efforts still matter in 2019

With the rise in popularity of video, you might find yourself thinking that copywriting may eventually become obsolete. However, in 2019, that’s definitely not the case, with copy forming the basis of excellent user experience, search engine optimisation and voice search, you can’t afford to drop the ball now when it comes to creating bespoke copy.

SEO & Content Marketing – what you really need to know to get started

A successful content strategy can support in driving growth in previously untapped areas, with the possibility of reaching a broader range of potential customers. However, in order to utilise this capability, you need to understand how search engine optimisation and content marketing are intrinsically linked to one another.