Gen Z. The generation of consumers born in the mid-1990s is coming of age, and marketers need to pay close attention. Unlike earlier generations, Millennials included, Gen Zers can be difficult to engage using traditional advertising channels, including standard online display ads. To appeal to these key consumers fully, brands first need to understand them better, since they will make up 40% of all customers by 2020.
Whether you’re familiar with SEO or it’s a bit of an alien subject to you, brand visibility should be one of your core objectives, whether you’re a startup, fresh in your niche or a well-estblished brand.