Gen Z: If you don’t know, get to know.

Gen Z. The generation of consumers born in the mid-1990s is coming of age, and marketers need to pay close attention. Unlike earlier generations, Millennials included, Gen Zers can be difficult to engage using traditional advertising channels, including standard online display ads. To appeal to these key consumers fully, brands first need to understand them better, since they will make up 40% of all customers by 2020.

20 ideas for devising your mobile app marketing strategy

There are tonnes of ways to market your mobile app, from traditional approaches to digitally-focussed options. Here are 20 actionable ideas which can be implemented to supercharge your marketing efforts, without costing the world.

It’s okay to admit you need help… what the expect from your marketing agency relationship

For many businesses, working with an external agency is not only more budget-friendly but also allows them to ensure that all elements of the marketing process are taken care of under one roof. An external agency also has access to a range of highly skilled professionals who will work together to generate the best results.

How has Netflix made itself indispensable?

The recent news that Netflix was cancelling pretty much all of the Marvel properties on the streaming service may seem like a huge hit to the platform, however, the brand is still ploughing ahead with as much gusto and ambition as ever. The recent launch of the highly acclaimed Umbrella Academy has proven that Disney perhaps needed Netflix more than Netflix needed Disney after all.

Paid and organic – what’s the difference and why does it matter?

For many startups and SME’s, gaining brand visibility quickly is crucial to building a consumer base. However, the cost or lack of knowledge can hold them back.

Do you know how SEO can improve brand visibility?

Whether you’re familiar with SEO or it’s a bit of an alien subject to you, brand visibility should be one of your core objectives, whether you’re a startup, fresh in your niche or a well-estblished brand.