What does your content say about your brand?

The way that you portray your brand is not only conveyed through your website layout, your logo or the style of the illustrations of images on your site. Your content construction can say a whole lot about you and if the copy on your blog or information pages doesn’t align with your brand ethos or objectives, it can be confusing for potential customers.

Harnessing the power of brand image

Brand image is how your audience perceives your company. Although you can influence this through various activities and positioning, you cannot control this. Ultimately, brand image is a customer’s feelings towards your brand.