Google recently unveiled the rebrand of Android. This includes everything from an updated wordmark, modernised colours and even a new and improved logo (known locally as Bugdroid). The overarching theme appears to be a focus on delivering a more premium and grown-up approach to the brand, alongside improving accessibility to meet the needs of a much wider customer base.
Great brands are not always the biggest or successful or even the most profitable. A great brand is often a combination of several elements, including; how it makes consumers feel, it’s values, mission and vision, trust associated with it, what it inspires in people, how aligned it is with society, how it communicates with the world, it’s position in the market in comparison to competitors, uniqueness and consistency.