How has Netflix made itself indispensable?

The recent news that Netflix was cancelling pretty much all of the Marvel properties on the streaming service may seem like a huge hit to the platform, however, the brand is still ploughing ahead with as much gusto and ambition as ever. The recent launch of the highly acclaimed Umbrella Academy has proven that Disney perhaps needed Netflix more than Netflix needed Disney after all.

Stop being another face in the crowd – How to use social media to build brand presence

Big brands make it looks so easy, don’t they? Seamlessly conversing with their followers and posting out useful or entertaining information every day, it can feel a bit of an uphill struggle to compete with the big brands on social media. But don’t give up quite yet, there are still so many ways to build your brand presence using social media channels to make a serious impact on awareness.