There are tonnes of social media platforms available for you to use, with the key players being Twitter, Snapchat, Facebook, Instagram, and LinkedIn. There are plenty of other less-well-known platforms, but we’re going to focus on how to use the core five to boost the visibility of your SME online.
Using Facebook ads allows you to run advertisements in users news feeds, in the margins or within the app, to target users in a native location and situation. With margin ads classed at the more ‘traditional’ of the options, they are considered cost efficient but less likely to see engagement levels similar to news feed ads due to the more native nature of the latter.
With more than 2.32 billion active monthly users, Facebook offers a prime platform for businesses to create bespoke ads and ensure they reach the right people at the right time. The capability to tailor your ad preferences to particular people offers you the opportunity to make your business visible to users in a place where they already hang-out online.