How has Netflix made itself indispensable?

The recent news that Netflix was cancelling pretty much all of the Marvel properties on the streaming service may seem like a huge hit to the platform, however, the brand is still ploughing ahead with as much gusto and ambition as ever. The recent launch of the highly acclaimed Umbrella Academy has proven that Disney perhaps needed Netflix more than Netflix needed Disney after all.

Tagged Brand StudyDisneymarketingMarvelNetflixSocial media