Brand collaborations that didn’t miss a beat

Gone are the days where the expanse of movie and tv show merch only extended to children’s toys, collectables and t-shirts. Brands, from all niches, now jump on collaborations with the next big film or show to produce everything from limited edition drinks and food to makeup and shoes to cars.

How has Netflix made itself indispensable?

The recent news that Netflix was cancelling pretty much all of the Marvel properties on the streaming service may seem like a huge hit to the platform, however, the brand is still ploughing ahead with as much gusto and ambition as ever. The recent launch of the highly acclaimed Umbrella Academy has proven that Disney perhaps needed Netflix more than Netflix needed Disney after all.