To ensure you can hold onto those hard-earned app users once you’ve acquired them, you need to make sure you’ve got a mobile app retention strategy locked down.
No matter how amazing your app is, if nobody knows about it, its 100% going to fail. You will need to work hard to get the right information in front of the right people at the right time, to encourage them to download and interact with your app. Sounds easy enough, right?
There are tonnes of ways to market your mobile app, from traditional approaches to digitally-focussed options. Here are 20 actionable ideas which can be implemented to supercharge your marketing efforts, without costing the world.
Now you have your sparkly new app, complete with a tech stack to support your requirements and a solid understanding of how you will acquire and retain your users, you now need to create an advertising and marketing strategy.
In order to ensure you can scale your mobile app and be able to effectively present data to investors, you should be looking to build a mobile app tech stack. This allows you to better understand your user’s behaviours and to further develop your capabilities and grow.