Can your brand survive the wellness cultural shift?

Many of us thought it was a phase, but it turns out that the wellness way of living is so deeply ingrained in the younger generations, in particular, that it is now a significant and important part of the culture.

How Gen Z is throwing off the alcohol industry

Alcohol is so deeply ingrained into human history and culture, with evidence spanning thousands of years back suggesting that even our great ancestors enjoyed a tipple. However, something is happening in the younger generations that is making alcohol brands uneasy.