Trends YOU need to KNOW ABOUT if you’re using TikTok in March 2026 for growth
March on TikTok always feels like the moment the internet collectively opens a window and lets a bit of sunlight in. February tends to be about coping — cosy routines, winter humour, staying indoors — but March content shifts tone. Feeds become brighter, faster and more outward-looking, with creators leaning into transition moments, spring anticipation […]
Founder-Led Ads: Why Faces Convert Better Than Brands
Founder-led ads are becoming one of the most effective drivers of performance marketing results. In a landscape where consumers scroll past polished brand campaigns without hesitation, real faces and real stories are building trust faster and converting more efficiently.
Ugly Ad Creative: Why the Best Meta Ads Look Worse in 2026
The world of Meta advertising in 2026 is undergoing a fascinating shift. What was once considered best practice – highly polished, meticulously crafted ad creative – is no longer a guaranteed path to success. In fact, a counterintuitive trend has emerged: ugly ad creative is often driving superior results. This shift is noticeable in several ways:
TikTok Has a New Mood in 2026 — And Brands Need to Catch Up.
If January was the warm-up, February is the “oh wait, this is the vibe now” month. Across the UK and US, TikTok is moving in two directions at once: harder into feelings and reality, and backwards into nostalgia — like the internet’s doing a lil moonwalk into 2016 while clutching a therapy journal. Below is an easy-to-scan, in-depth view of […]
AI Ad Creative: How AI Will Change Creative Teams, Not Replace Them
AI ad creative is reshaping the way brands build, test, and scale their advertising. From automated asset generation to predictive performance insights, artificial intelligence is now embedded in modern creative workflows.
DTC Advertising Strategy: What High-Growth Brands Do Differently With Their First £50k in Ad Spend
This article explores how high-growth brands approach their first serious ad spend, the mistakes most brands make, and how a disciplined DTC advertising strategy creates the conditions for long-term success.
From E-commerce to Travel: How AI Influencers Are Scaling Brands
AI influencers are here, and brands are already using them “This influencer doesn’t sleep, doesn’t travel, and never asks for a fee” That sentence sounds like a punchline, but it is increasingly a business case. The German National Tourist Board recently launched an AI travel creator on Instagram, @emmatravelsgermany, designed to promote Germany around the […]
New Year Marketing Campaigns: How Brands Can Stand Out Beyond “New Year, New Me” in 2026
Despite being one of the most commercially valuable periods in the calendar, January has become one of the most creatively predictable. The result is a sea of new year marketing campaigns that look, sound and feel interchangeable. Same language. Same visual cues. Same sense of forced optimism.
Social media culture in 2026 and what you need to know.
Introduction: A Shift From Performance to Presence Social media in 2026 has moved decisively away from performance-driven content and toward presence-driven participation. Audiences are no longer impressed by polish, scale, or high production value alone. Instead, they reward content that feels immediate, human, and emotionally legible. Brands that are succeeding are not those shouting the […]
Supplements Without Suspicion: How to Build Supplement Marketing Trust in a Skeptical Category
Trust in supplement marketing has become the defining challenge for brands operating in one of the most scrutinised consumer categories. While demand for supplements continues to grow, consumer confidence has not kept pace. Modern shoppers are informed, cautious, and increasingly sceptical of bold claims, influencer hype, and vague promises.
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