Creating your own buyer journey to boost your lead generation capabilities

Hassling your prospects is pretty much one of the worst things that you, as a business, can do. Buyers, don’t want your unsolicited demos, they want to find more information which will help them make a decision.

What makes a great brand?

Great brands are not always the biggest or successful or even the most profitable. A great brand is often a combination of several elements, including; how it makes consumers feel, it’s values, mission and vision, trust associated with it, what it inspires in people, how aligned it is with society, how it communicates with the world, it’s position in the market in comparison to competitors, uniqueness and consistency.

What’s in a name?

You might have noticed something a little different about us. No, we didn’t change our hair, but we did have a little rebrand. We thought this was a great opportunity to offer an insight into the best way to choose your brands name and what kind of research and thought process should go into a rebrand or initial brand development.

How a website can make or break your brand and customer loyalty

It should be a given in 2019 that your brand has a web presence. Regardless of your industry or the field of expertise, a website, in its simplest form, can help your current and potential customers find your business.

Stop being another face in the crowd – How to use social media to build brand presence

Big brands make it looks so easy, don’t they? Seamlessly conversing with their followers and posting out useful or entertaining information every day, it can feel a bit of an uphill struggle to compete with the big brands on social media. But don’t give up quite yet, there are still so many ways to build your brand presence using social media channels to make a serious impact on awareness.