You’ve been busting your butt, creating content for hours on end, editing videos until you can’t see straight. You’re maybe even using a selfie ring light to get that perfect selfie video—but guess what? Your TikTok videos aren’t generating sales. And there’s a reason for that.

But why?

You’re Not Targeting the Right Audience
Chances are, you’re not targeting the right audience with your TikTok videos. And that’s a problem because if your target audience isn’t watching your videos, they obviously can’t buy your product or service. So take a step back and think about who your ideal customer is and make sure your videos are reaching them.

Your Call-to-Action Is Missing or Confusing
A call-to-action (CTA) is critical in any marketing campaign, whether it’s a TikTok video or a print ad. Without a CTA, customers have no idea what you want them to do and as a result, they do nothing. So make sure your CTA is clear and concise—and that it’s easy for customers to follow through on.

You Haven’t Built Up enough Trust
Trust is important in any relationship—including the one between you and your potential customers. If customers don’t trust you, they won’t do business with you—plain and simple. So make sure you take the time to build trust with potential customers before asking them to buy something from you. One way to do this is by featuring testimonials from existing customers in your TikTok videos.

Time to drive performance!

There you have it—three reasons why your TikTok videos aren’t generating sales. But don’t despair, all is not lost! By making some simple changes to the way you produce and promote your videos, you can start seeing results in no time.