Let’s face it, email marketing can be a bit of a minefield. However, it is an excellent way to communicate with your customers and build a brand. Newsletters in particular are awesome at helping you keep in touch with your customers in a fun and engaging way. At Favoured we love them, and our clients do too!
We understand that knowing where to start can seem a little daunting. But do not fear, we are here to help! Here is a set of handy guidelines about what to include in your newsletter…
The best way to keep your newsletter focused is to engage with relevant events. This could be something that is coming up or marketing days that month. Whatever it is, pick a theme and focus your content – your reader will thank you for it.
Regular features are an awesome way to develop consistency throughout your newsletters, giving you a more cohesive voice and identity. Try to make them fun and snappy to retain engagement. It is also a good idea to explore the world around your company, in terms of what it is about and what it values. However, remember to stay relevant to your brand. Features are lots of fun to write and read so get creative!
Updates from you
Newsletters are a great place to announce exciting updates. Maybe keep them exclusive, suggesting that anyone who reads your newsletter is the first to know. That way they may click into next months newsletter to find out all the juicy gossip!
This comes down to the reason we are writing newsletters in the first place; to connect and engage with our customers. It is a good idea to include information about where else they can connect with you. This could be social media, or through email. Let’s open up that communication.
Include a CTA
Finally, give your newsletter a purpose. Is it to buy more, explore more or learn more? Whatever it is, make sure your customer has the next step in their journey once they have enjoyed your newsletter.
Over to you
So what are you waiting for? It’s time to start creating the perfect newsletter with these awesome top tips. Need more help? We have a whole team of experts who can create, write and design an amazing newsletter for you! Check out how we can help.