Earlier this year TikTok shop launched in the UK. There are currently millions of active TikTok users every day. Whether you’re consuming content or creating content, the projected growth of TikTok shows no sign of slowing down. To give you an idea of its engagement, users consume more TikTok compared to television. Take a look at the stats for yourself…
- There are 20 million+ active users in the UK
- Each user spends an average on 90 minutes a day on TikTok
- 90 million+ TikToks are made per month in the UK alone!
The launch of TikTok Shop is the next step in the platform’s evolution to overtake the mind of the consumer. You need to take advantage of this new TikTok Shop feature in your marketing to be successful on the platform. Here are a few things to remember when you’re getting started:
- Dive into a new platform – If you’re an eCommerce brand then setting yourself on TikTok Shop generates a whole new platform of video marketing for you. You’re sleeping on a whole new audience by not executing on this. You may need to tweak your current content to engage with the audience on this platform.
- Easily accessible – Anyone can sign up if they’re in the UK. Whether you’re a certified business or looking to make cash with affiliated products. Anyone has the opportunity to make a purse.
- Product videos are crucial – Showcase everything about your products, the size, the durability, the USPs, the offers, the results and the product up close. The phone in your hands has the power to grow your business. Use it.
Now you’ve seen why you need the TikTok Shop for your business, let’s get down to the nitty-gritty. Our TikTok experts at Favoured have put together a free downloadable guide to show you how to set up a successful TikTok Shop.
