How TikTok is Beating Meta at Their Own Game


If you’re a startup or small business, you know that generating sales, installs or leads can be tough. You’ve probably tried all the usual suspects: Facebook ads, Google Ads, LinkedIn… maybe even billboards (don’t waste your money). So where do you turn when you want to reach a wider audience without breaking the bank? TikTok, of course!

TikTok Ads are Taking Over the Internet—And That’s a Good Thing!

Remember when everyone was talking about how Snapchat was going to take over the world? And then Instagram came along and did just that? Well, get ready for TikTok to do the same thing to Snapchat… and your business’s marketing budget.

You might be thinking, “TikTok is just for kids,” but you’d be wrong. According to a recent study, TikTok has already surpassed Twitter in monthly active users, and it’s quickly approaching the one billion mark. What’s more, those users are highly engaged; the average TikTok user spends 52 minutes per day on the app. That’s more than twice the amount of time spent on Facebook!

So why should your business care about TikTok? For starters, TikTok users are incredibly receptive to advertising; in fact, 82% of TikTok users say they’re more likely to buy from a brand they see on TikTok than any other social media platform. Plus, unlike other social media sites, there are no ad blockers on TikTok, so you know your message is getting through loud and clear. Finally, TikTok ads are relatively inexpensive; you can get started with as little as £20 per day.

Why TikTok is the hottest ad network for startups

  1. You can reach a whole new audience.
    If you’re only advertising on more traditional platforms like Facebook, Twitter, and Instagram, you’re missing out on a huge chunk of the population—namely, people under the age of 30. But with TikTok, you can finally tap into that demographic. And since TikTok is still relatively new, you don’t have to deal with as much competition from other brands vying for attention.
  2. TikTok ads are affordable.
    TikTok’s ad rates are much lower than those of other social media platforms. So if you’re working with a limited marketing budget, TikTok is a great option. You can get your message out there without breaking the bank.
  3. You can be creative with your content.
    TikTok offers brands a lot of creative freedom when it comes to crafting their ad campaigns. You’re not limited to static images or brief videos; you can get really creative and have some fun with your content. And since users are already used to seeing short videos on the platform, your ad will fit right in and seem less intrusive than it would on other platforms.

It’s dangerous not to embrace new platforms

As a startup, you can’t afford to miss out on any opportunities to reach potential customers—and that’s exactly what TikTok offers. With its growing user base and affordable ad rates, TikTok is an essential part of any startup’s marketing strategy. So what are you waiting for? Get started creating your campaign today!

Related blogs


Think we can make magic happen together? Drop us a line and we’ll setup a call to go through your goals and explain how we can help.


Favoured relies on it’s amazing set of talented staff to achieve what we do. Think you’d like to be part of an award winning team?

Thanks so much! Please download the guide below