Mastering A/B Testing in Mobile App Marketing: Strategies for Success

In the dynamic realm of mobile app marketing, A/B testing emerges as a pivotal technique for enhancing user engagement and conversion rates. This method, also known as split testing, involves comparing two versions of a webpage or app feature to determine which one performs better. The impact of effective A/B testing is substantial. According to […]

Keep your app users coming back for more – How to engage with users for optimum retention

To ensure you can hold onto those hard-earned app users once you’ve acquired them, you need to make sure you’ve got a mobile app retention strategy locked down.

Want to see those download numbers soar? How to optimise your mobile app user acquisition strategy

No matter how amazing your app is, if nobody knows about it, its 100% going to fail. You will need to work hard to get the right information in front of the right people at the right time, to encourage them to download and interact with your app. Sounds easy enough, right?

Growth hacking for beginners: 10 tips to take your mobile app startup to new heights

When you’re up against millions of other apps in the app or play store, you need to know how to successfully launch and grow your mobile app, even when you’re strapped for a budget.

20 ideas for devising your mobile app marketing strategy

There are tonnes of ways to market your mobile app, from traditional approaches to digitally-focussed options. Here are 20 actionable ideas which can be implemented to supercharge your marketing efforts, without costing the world.

Make yourself known – get to grips with mobile app advertising

Now you have your sparkly new app, complete with a tech stack to support your requirements and a solid understanding of how you will acquire and retain your users, you now need to create an advertising and marketing strategy.

Stickiness? Discerning what makes your mobile app better than the rest

Mobile app stickiness is all about regular active users. They consider your app useful or enjoyable, and they use it as such.


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