Email marketing is still a highly effective way of communicating with your customers. It allows you to created highly tailored content, which utilises their previous purchases or enquiry infotmation, to deliver only the relevant stuff right into their inbox.
Privacy is now at the forefront of direct communications with your customers via email, so you need to also be sure that you’re effectively protecting the personal data of those on your marketing lists alongside ensuring relevance at every touch point.
It’s no longer good practise to push a tonne of sales emails at those on your mailing lists. Instead, we look to tell stories which focus on how we position the product or service within your customer’s lives, demonstrating how it could improve, elevate and enhance their life.
Your email marketing efforts need to now focus on the customer experience, in the same way, your website should. Ensuring that your emails are designed and created your customer demographics in mind, breaking out your efforts to meet each different groups needs, is essential to growing trust in the brand and driving sales.
If you’re considering adding email marketing to your strategy, it’s important to consider that email has a huge potential reach, with the capability to deliver your bespoke brand message to your desired audience. Conversions are more attainable through building powerful email content, with fewer distractions than in a social media feed, resulting in a higher ROI.
A marketing email needs to be a perfect balance between copy and multimedia, so we’ll carefully create the best words to use to effectively communicate your message to your customers.
Let us create a great set of branded templates for you to use to fit different marketing opportunities. Not only will they look great, but we’ll make sure that they load quickly and are easy to navigate.
Ensuring that your customers are all in the right lists to be able to effectively serve them the best messages is crucial. Keeping tidy and organised mailing lists can be a big job, but we’ve got you covered.
If you’re unsure about what messaging, timings or offers are going to result in the best CTR and conversions, let’s do both! A/B testing can build a better picture of how best to approach your email marketing through real-world testing.