Having a strong brand is more important than you may know. If you don’t know who you are, how is your audience meant to? When your brand doesn’t have a definitive identity you risk being inconsistent… or worse, forgettable. So you need to decide who you are and what you are trying to achieve. Now for the big question; how do you do this? To help you out we have put together a simple guide of elements to consider when creating the perfect brand for your company.
Define your target audience
Who are your audience? Study your data (this could be from, for example, social media or Google Analytics) to discover your target personas. Who your audience are and what resonates with them will inform the rest of your decisions when creating your brand.
Design elements to think about
The key with design, when it comes to creating brand identity, is consistency. Choose your key colours and stick to them. The same goes for font, this needs to be the same throughout all of your materials. This will create a visual identity for your brand that your audience will begin to recognise. It is also key to tailor your design to your audience; is it edgy, cool, traditional, professional? Make sure your design choices will resonate with your target personas.
What is your tone of voice?
What do you want to sound like? Emotive, corporate, professional, chatty, sophisticated? Whatever tone you choose, make sure it allows you to communicate with your audience in a way that they will connect with. Consider your use of emojis, swearing and language for consistency throughout your copy.
Another top tip is to coin a few phrases and taglines. Make a note of them and writing your copy will start to become a whole lot easier. Similarly, if there is any language or messaging that you wish to avoid, make that known too.
Use social media like a pro
With social media becoming the go-to place to search for brands, yours needs to be on point! In terms of visuals, decide on a style of photography and a colour pallet. Write all captions in your decided tone of voice and keep them consistent in terms of layout, emoji use and hashtags.
Time to make your guidelines
Once you’ve decided on all of the elements above, the most important step is to create your brand guidelines. This means that whoever is creating your content – whether your internal marketing team or an external performance marketing agency (we know a good one you’ll like!) – will know exactly how to keep on brand. Therefore, you will always have consistency and spend less time editing content to make it fit.
Now you’ve got your guidelines, the only thing you need to remember is to stick to them!
Follow these simple steps and watch your brand grow! We can help out too. Our expert marketing team of copywriters, designers, video editors and marketeers can cover all content from top of funnel to middle of funnel to optimise or create your brand. What are you waiting for? Get in touch today!