Marketing in uncertain times

During these unique set of circumstances and uncertainty, it can be difficult to know whether you should be continuing your usual marketing practises, halting them entirely or devising new ways to communicate and support your customers or users.

How your branding can boost marketing capabilities

Your brand is everything. Trends are constantly shifting and evolving, which means you can risk getting left behind. Many owners tend to stick with the same brand since it feels comfortable, and they may have enjoyed reasonable success. But, nothing lasts forever. Keeping your brand fresh should always be a priority for your business.

Food just isn’t what it used to be…

Consumption is changing and food culture is transforming. With the combination of multiple macro factors and trends which ended up sticking around, traditional approaches to food are being uprooted and tossed out the window – primarily by the younger generations.

How luxury startups can achieve engagement with high-end customers

If you’re a startup looking to make a splash in the luxury market, you may be wondering how to effectively attract the high-end crowd to your brand and even better, retain them.