Step 1.
We kick off by segmenting your customer database to identify those who have lapsed or shown minimal engagement. This targeted approach ensures we’re reaching out to the right people with relevant messages. By doing this, we lay the groundwork for personalised campaigns that rekindle interest and drive re-engagement.
Step 2.
Next, we craft compelling, personalised email content that speaks directly to your audience’s interests and needs. Our creative team ensures each message resonates, encouraging recipients to take action. By delivering tailored content, we drive higher open and click-through rates, ultimately boosting conversions and customer loyalty.
Step 3.
We implement A/B testing to refine our email strategies, comparing different subject lines and content variations. This data-driven approach helps us identify what truly resonates with your audience. By optimising based on real-time feedback, we enhance engagement, leading to increased conversions and improved customer loyalty.