Client: MyTip
Regions: US
Key Achievements:
MyTip is an innovative recommendation platform designed to help users discover new movies and TV shows based on their preferences and the suggestions of friends. With features like AI-powered suggestions and an organised watchlist, MyTip makes it easy for users to know what to watch next. The app has quickly gained traction among users who want to enhance their viewing experience by connecting with friends and sharing recommendations.
Despite the app’s promising concept and features, MyTip faced the challenge of scaling its user base in the crowded app market. The goal was to achieve significant installs while also reducing the Cost Per Install (CPI) to ensure sustainable growth and maximise marketing effectiveness. Establishing brand recognition and encouraging user engagement were crucial for the app’s early-stage success.
To navigate these challenges, we implemented a multi-faceted marketing strategy aimed at driving installs and reducing CPI.
Targeted Advertising Campaigns: We launched targeted advertising campaigns across social media platforms to reach potential users. These ads highlighted the app’s unique features, encouraging downloads and user engagement.
Leveraging User-Generated Content (UGC) in Ads: We focused on incorporating user-generated content into our creative strategy. By showcasing ‘real’ users enjoying the app, we created authentic and relatable ads that resonated with potential users. This approach not only enhanced credibility but also encouraged more users to engage with the app.
Engaging Content and Community Building: We created engaging content that showcased popular shows and movies, fostering a sense of community among users. By encouraging users to share their favourite tips and recommendations, we built a loyal user base that felt invested in the app
The results of our strategic approach were impressive. MyTip garnered 5,074 installs within the first four months, showcasing strong market interest and user uptake. Additionally, the Cost Per Install (CPI) significantly decreased from $2.22 to $0.84, demonstrating the effectiveness of our marketing strategies in acquiring users more efficiently.
The concerted efforts to enhance MyTip’s marketing strategy resulted in a successful launch and rapid growth in user acquisition. By focusing on targeted advertising, optimising user onboarding, and fostering community engagement, MyTip not only attracted a substantial number of new users but also achieved a remarkable decrease in CPI. This case study highlights the importance of a well-rounded marketing strategy in navigating the competitive app landscape and ensuring sustained growth for innovative platforms like MyTip.
