Full Funnel Marketing: 101

Unlike any other digital interaction, apps reside within our personal devices, coexisting with messages from friends and photographs of loved ones. They are not merely a utility but an experience, a routine.

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This ebook delves into these phases, highlighting the uniqueness of the app user’s journey, supplemented by practical guidance on mapping this journey effectively.

What's in the guide?


Navigating the User's Journey: From Curiosity to Loyalty


The Top of the Funnel – Capturing Attention


The Middle of the Funnel – Nurturing Potential Users


The Bottom of the Funnel – Driving Conversions

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