Marketing in uncertain times

During these unique set of circumstances and uncertainty, it can be difficult to know whether you should be continuing your usual marketing practises, halting them entirely or devising new ways to communicate and support your customers or users.

Without brand management, no-one will ever love you

It may sound harsh, but it’s true. In a world, saturated with so many industries, which are subsequently saturated with so many companies, a brand identity is what sets you apart and encourages loyalty.