You should be spending more time thinking about longtail keywords and less about vanity terms

Vanity keywords are keywords that are often too broad or represent an entire industry and are therefore difficult to rank for. You can push a lot of effort into trying to secure these keywords and phrases but ultimately it can derail your overarching strategy. By all means, if you have the resources, run the efforts alongside a wider strategy… go nuts. If you don’t have endless time and resource, you should consider long-tail keywords.

Tagged ecommercekeyword researchKeywordsLong tail keywordsVanity key terms