Want to see those download numbers soar? How to optimise your mobile app user acquisition strategy

No matter how amazing your app is, if nobody knows about it, its 100% going to fail. You will need to work hard to get the right information in front of the right people at the right time, to encourage them to download and interact with your app. Sounds easy enough, right?

Make landing pages great again

Landing pages are the first impression of your brand. They deliver the core call to action to that user and feature a range of copy and multimedia to successfully back-up your claims and convince the user to convert. Whether this is a purchase, download or signing up to a mailing list, your landing page needs to be convincing.