Landing pages are the first impression of your brand. They deliver the core call to action to that user and feature a range of copy and multimedia to successfully back-up your claims and convince the user to convert. Whether this is a purchase, download or signing up to a mailing list, your landing page needs to be convincing.
You could be forgiven for thinking that long-form is less favoured in 2019, what with audiences demonstrating lower attention spans and video taking over as the preferred method of media consumption. But, in fact, long-form has become more popular for driving sales conversions and business leads.